Here’s a guide to making the right choice for your clients, team, and bottom line.
- Clinical Results and Proven Efficacy
The number one priority? Efficacy.
Look for brands backed by clinical studies, published data, and real-world results. Your clients are investing in outcomes, not hype.
“In an age where every product claims miracles, science and consistency are your best selling tools,” says Dr. Charlene DeHaven, Clinical Director at iS Clinical.
Ask:
Are the actives supported by peer-reviewed research?
Is there clinical testing on finished products?
Do they have before-and-after case studies?
- Brand Philosophy & Values Alignment
Does the brand share your clinic’s approach to skincare, ethics, and patient care? Whether you’re focused on holistic wellness, advanced medical aesthetics, or luxury treatments — your skincare range should reflect that.
“Partner with brands that not only look good on your shelf but feel good to stand behind,” recommends Nicole Montgomery, founder of Aesthetic Business Masters.
- Ingredient Transparency
Clients are more ingredient-savvy than ever. You need full transparency, especially when dealing with cosmeceuticals, actives, and sensitive skin types.
Look for:
Clear ingredient lists
Formulations free from known irritants (parabens, synthetic fragrance, etc.)
pH-balanced and synergistic formulations
- Training and Clinical Support
Does the brand offer advanced education and clinical training? Will your team be empowered to recommend and prescribe effectively?
Great brands invest in:
Onboarding education
Ongoing webinars, resources, and certifications
Direct access to educators or clinical advisors
“We don’t just sell a serum. We train skin therapists to think like dermal clinicians,” says Gay Wardle, leading educator.
- Marketing & Retail Support
A great product line is only part of the equation. Does the brand support your clinic with marketing collateral, digital assets, point-of-sale materials, and retail education?
This includes:
Social media graphics
Treatment protocols and brochures
Video and content support
- Profit Margins & Business Model
Review wholesale vs retail pricing, ordering requirements, and minimums. Does the margin make business sense?
Also consider:
Exclusivity: Will you be one of many in your postcode?
Online sales policy: Are you competing with your supplier?
Reorder flow: Is their logistics system seamless?
“Skincare should add to your bottom line without creating staff overwhelm. Smart brand partnerships respect your business model,” shares Jade Spehr, clinic business strategist.
- Product Versatility & Compatibility
A great range should complement your in-clinic treatments.
Look for:
Post-procedure products (Tixel, laser, peels)
Active lines for ongoing home care
Options for sensitive, acne-prone, or ageing skin
- Client Appeal & Packaging
While substance matters more than style, branding still influences buying decisions. Choose a range that your clients are proud to display in their bathroom.
Is the packaging modern and professional?
Does it reflect your clinic’s aesthetic?
Is the unboxing experience premium?
Final Thoughts
Choosing the right skincare partner is about more than products. It’s about shared vision, clinical integrity, and business sustainability. Don’t rush the decision. Trial, research, and speak to clinics already using the range.
Remember, you’re not just choosing skincare — you’re choosing a brand that becomes a part of your client experience and reputation.
Need help reviewing or selecting a skincare range? Aesthetic Alchemist offers unbiased brand audits and supplier matchmaking to help you grow with confidence.
